Fotografik

Owner and image maker behind Fotografik, Clinton Friedman, is a photographer by day and plant saviour by night. His botanical photography not only rescues this art form from obscurity but he also raises awareness about illegally harvested medicinal plants and saves them from the "muti" markets to rehabilitate them and give them a new life. His archival approach is evident in his work, by photographing the plant in a pressed manner from leaf-tip to root. I love his photography, featuring in the Design Indaba magazine (3rd quarter 2006).