Decode your laundry

I really enjoy hearing about successful South Africans, but I can't stand when they have moved abroad. Anyway. Edoc Laundry was started by two ex-South Africans who moved to Seattle to seek fame and fortune. The clothing that they produce under this label has hidden messages and codes woven into the garment, making each item unique and uber rare. The unique code you are given can be broken on there website where all wannabe 007s can decipher the hidden messages. The code starts to reveal a "whodunnit" about a manager of a band Poor Richard, who was murdered. If you are not really into the whole code thing, they sell clothes too, and on a fantastic website.